Business News: Barbie and National Geographic Announce Global Licensing Agreement

Business News: Barbie and National Geographic Announce Global Licensing Agreement

Co-branded Career Product and Content Roll Out to Inspire Exploration Beginning Spring 2019

EL SEGUNDO, CA – Jan. 31, 2019 – Mattel, Inc. (NASDAQ: MAT) today announced a worldwide licensing agreement between its Barbie brand and National Geographic to create a product line and content centered around exploration, science, conservation and research.

The Barbie and National Geographic product line features career dolls and playsets highlighting occupations in which women are underrepresented including Wildlife Conservationist, Astrophysicist, Polar Marine Biologist, Wildlife Photojournalist and Entomologist. 

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