BOCA RATON, FLA./ MAY 14, 2019 (STL.News) Listingly, the nation’s first Virtual Realtor service, is using technology to create a transparent marketplace that is challenging the very existence of big-box brokerage firms like Coldwell Banker, RE/MAX and Century 21. “Every idea starts with a problem. Ours was simple: Realtors are too expensive. We were homeowner’s trying to sell our house and were stuck having to choose between selling FSBO or with an expensive Realtor. Given that the Realtor’s MLS is where most homes get sold, we had no choice.” says Michael Talkow, Esq., Co-Founder and CEO of Listingly.